{"id":230,"date":"2023-01-03T21:27:33","date_gmt":"2023-01-03T21:27:33","guid":{"rendered":"http:\/\/werkstatt.fuelthemes.net\/werkstatt-agency-simple\/?post_type=portfolio&#038;p=230"},"modified":"2023-04-18T14:55:23","modified_gmt":"2023-04-18T14:55:23","slug":"adidas-4dfwd","status":"publish","type":"portfolio","link":"http:\/\/merter.nl\/?portfolio=adidas-4dfwd","title":{"rendered":"Forward motion by 4DFWD"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1658323548698{padding-top: 4vh !important;padding-bottom: 4vh !important;}&#8221;][vc_column css=&#8221;.vc_custom_1656626123370{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;]\t<div id=\"thb-image-69d267d92b0e2\" class=\"caption-style1 animation fade-in alignleft full  thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"858\" height=\"483\" src=\"http:\/\/merter.nl\/wp-content\/uploads\/2016\/09\/4FWD_INNOVATION_FW21_-LATTICE_DATA_TUNNEL_FY3963_16SECONDS_16X9_CLEAN_1.gif\" class=\"thb_image retina_size  thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"Adidas 4DFWD - Merter Inci Creative digital design concept art direction\" title=\"Adidas 4DFWD - Merter Inci Creative digital design concept art direction\" data-src=\"http:\/\/merter.nl\/wp-content\/uploads\/2016\/09\/4FWD_INNOVATION_FW21_-LATTICE_DATA_TUNNEL_FY3963_16SECONDS_16X9_CLEAN_1.gif\" data-sizes=\"auto\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1473585375738{padding-top: 7vh !important;padding-bottom: 7vh !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243; animation=&#8221;animation right-to-left&#8221;][vc_column_text]Regardless of level or experience, runners often feel stuck, strugles to progress. Both physical as well mentally they need that extra push forward. Therefore everything within this campagne is designed to give them the feeling of moving forward.[\/vc_column_text][vc_empty_space mobile_height=&#8221;30&#8243; height=&#8221;80&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;2\/3&#8243;]\t<div id=\"thb-image-69d267d92e4a7\" class=\"caption-style1 animation left-to-right alignleft full  thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2134\" height=\"1200\" src=\"http:\/\/merter.nl\/wp-content\/uploads\/2022\/06\/4FWD_INNOVATION_FW21_BENEFIT_EXPRESSION_FY3963_16_9.jpg\" class=\"thb_image   thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"Adidas 4DFWD - Merter Inci Creative digital design concept art direction\" title=\"Adidas 4DFWD - Merter Inci Creative digital design concept art direction\" sizes=\"auto, (max-width: 2134px) 100vw, 2134px\" data-src=\"http:\/\/merter.nl\/wp-content\/uploads\/2022\/06\/4FWD_INNOVATION_FW21_BENEFIT_EXPRESSION_FY3963_16_9.jpg\" data-sizes=\"auto\" data-srcset=\"http:\/\/merter.nl\/wp-content\/uploads\/2022\/06\/4FWD_INNOVATION_FW21_BENEFIT_EXPRESSION_FY3963_16_9.jpg 2134w, http:\/\/merter.nl\/wp-content\/uploads\/2022\/06\/4FWD_INNOVATION_FW21_BENEFIT_EXPRESSION_FY3963_16_9-1024x576.jpg 1024w, http:\/\/merter.nl\/wp-content\/uploads\/2022\/06\/4FWD_INNOVATION_FW21_BENEFIT_EXPRESSION_FY3963_16_9-768x432.jpg 768w, http:\/\/merter.nl\/wp-content\/uploads\/2022\/06\/4FWD_INNOVATION_FW21_BENEFIT_EXPRESSION_FY3963_16_9-1536x864.jpg 1536w, http:\/\/merter.nl\/wp-content\/uploads\/2022\/06\/4FWD_INNOVATION_FW21_BENEFIT_EXPRESSION_FY3963_16_9-2048x1152.jpg 2048w, http:\/\/merter.nl\/wp-content\/uploads\/2022\/06\/4FWD_INNOVATION_FW21_BENEFIT_EXPRESSION_FY3963_16_9-1600x900.jpg 1600w, http:\/\/merter.nl\/wp-content\/uploads\/2022\/06\/4FWD_INNOVATION_FW21_BENEFIT_EXPRESSION_FY3963_16_9-640x360.jpg 640w, http:\/\/merter.nl\/wp-content\/uploads\/2022\/06\/4FWD_INNOVATION_FW21_BENEFIT_EXPRESSION_FY3963_16_9-20x11.jpg 20w, http:\/\/merter.nl\/wp-content\/uploads\/2022\/06\/4FWD_INNOVATION_FW21_BENEFIT_EXPRESSION_FY3963_16_9-320x180.jpg 320w, http:\/\/merter.nl\/wp-content\/uploads\/2022\/06\/4FWD_INNOVATION_FW21_BENEFIT_EXPRESSION_FY3963_16_9-1280x720.jpg 1280w, http:\/\/merter.nl\/wp-content\/uploads\/2022\/06\/4FWD_INNOVATION_FW21_BENEFIT_EXPRESSION_FY3963_16_9-1920x1080.jpg 1920w\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=&#8221;50&#8243; height=&#8221;160&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/2&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;]\t<div id=\"thb-image-69d267d9315fa\" class=\"caption-style1 animation left-to-right alignleft full  thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"450\" src=\"http:\/\/merter.nl\/wp-content\/uploads\/2016\/09\/ezgif-1-3ee803a548.gif\" class=\"thb_image   thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"Adidas 4DFWD - Merter Inci Creative digital design concept art direction\" title=\"Adidas 4DFWD - Merter Inci Creative digital design concept art direction\" data-src=\"http:\/\/merter.nl\/wp-content\/uploads\/2016\/09\/ezgif-1-3ee803a548.gif\" data-sizes=\"auto\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=&#8221;50&#8243; 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height=&#8221;320&#8243;]\t<div id=\"thb-image-69d267d937417\" class=\"caption-style1 animation left-to-right alignleft full  thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"866\" src=\"http:\/\/merter.nl\/wp-content\/uploads\/2016\/09\/S-Scene-001.gif\" class=\"thb_image   thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"Adidas 4DFWD - Merter Inci Creative digital design concept art direction\" title=\"Adidas 4DFWD - Merter Inci Creative digital design concept art direction\" data-src=\"http:\/\/merter.nl\/wp-content\/uploads\/2016\/09\/S-Scene-001.gif\" data-sizes=\"auto\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_empty_space mobile_height=&#8221;50&#8243; height=&#8221;160&#8243;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We all crave progress. The need to go further than we&#8217;ve been before. From 5K to 10K. From the Moon to Mars. Further pushes us constantly, on our own personal journey. So adidas set out on a journey and made up 5 million lattices. To land that one bowtie with only one way to go: forward.<\/p>\n","protected":false},"author":1,"featured_media":4256,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-230","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-creative","portfolio-category-design","portfolio-category-motion"],"_links":{"self":[{"href":"http:\/\/merter.nl\/index.php?rest_route=\/wp\/v2\/portfolio\/230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/merter.nl\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"http:\/\/merter.nl\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"http:\/\/merter.nl\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/merter.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=230"}],"version-history":[{"count":66,"href":"http:\/\/merter.nl\/index.php?rest_route=\/wp\/v2\/portfolio\/230\/revisions"}],"predecessor-version":[{"id":5163,"href":"http:\/\/merter.nl\/index.php?rest_route=\/wp\/v2\/portfolio\/230\/revisions\/5163"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/merter.nl\/index.php?rest_route=\/wp\/v2\/media\/4256"}],"wp:attachment":[{"href":"http:\/\/merter.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=230"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/merter.nl\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}