{"id":4881,"date":"2023-03-06T13:45:01","date_gmt":"2023-03-06T13:45:01","guid":{"rendered":"http:\/\/merter.nl\/?post_type=portfolio&p=4881"},"modified":"2023-04-18T14:53:55","modified_gmt":"2023-04-18T14:53:55","slug":"adidas-ultraboost-light-mo-salah","status":"publish","type":"portfolio","link":"http:\/\/merter.nl\/?portfolio=adidas-ultraboost-light-mo-salah","title":{"rendered":"Ultraboost Light ft. Mo Salah"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom” css=”.vc_custom_1658323880720{padding-top: 8vh !important;padding-bottom: 0px !important;}”][vc_column css=”.vc_custom_1656678507079{padding-top: 0px !important;padding-bottom: 0px !important;}”]\t
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\n\t\t\t\"Adidas\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1658323898296{padding-top: 0px !important;padding-bottom: 7vh !important;}”][vc_column width=”1\/3″][\/vc_column][vc_column width=”1\/3″ animation=”animation right-to-left”][vc_empty_space mobile_height=”50″ height=”160″][vc_column_text]Deliver an integrated, premium digital experience that educates runners on the USPs of the new Ultraboost Light, encourages\u00a0customer purchase and engages adiClub\u00a0members With activations that excite.[\/vc_column_text][vc_empty_space mobile_height=”30″ height=”80″][\/vc_column][vc_column width=”1\/3″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″ css=”.vc_custom_1656685009407{padding-right: 40px !important;padding-left: 40px !important;}”][vc_empty_space height=”160″]\t
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\n\t\t\t\"Adidas\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1656685018845{padding-right: 40px !important;padding-left: 40px !important;}”][vc_empty_space mobile_height=”50″ height=”320″]\t
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\n\t\t\t\"Adidas\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1656685035884{padding-right: 40px !important;padding-left: 40px !important;}”][vc_empty_space mobile_height=”50″ height=”480″]\t
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\n\t\t\t\"Adidas\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”50″ height=”160″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1658324005906{padding-top: 0px !important;padding-bottom: 7vh !important;}”][vc_column width=”1\/3″][vc_empty_space mobile_height=”50″ height=”80″][vc_column_text]Solution:<\/strong> A large-scale digital and membership Ultraboost Light calendar of\u00a0content featuring custom-made digital assets\u00a0and bespoke membership activations that\u00a0allowed members to win a pair of Ultraboost\u00a0Lights worn and signed by Mo Salah (plus much more).[\/vc_column_text][vc_empty_space mobile_height=”50″ height=”80″][\/vc_column][vc_column width=”1\/3″ animation=”animation right-to-left”][vc_row_inner content_placement=”middle” el_class=”gecentreerd”][vc_column_inner]\t
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\n\t\t\t\"Adidas\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column][vc_empty_space mobile_height=”50″ height=”160″][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

One lucky member can win a signed pair of UB Lights by Mo Salah \u2013 the same shoes he wore on shoot. All members need to do is spot the second Mo features in the campaign video wearing his UB Lights. Enter the correct timestamp in the raffle experience to go in the draw to win.<\/p>\n","protected":false},"author":1,"featured_media":4892,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-4881","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-creative","portfolio-category-motion","portfolio-category-social"],"_links":{"self":[{"href":"http:\/\/merter.nl\/index.php?rest_route=\/wp\/v2\/portfolio\/4881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/merter.nl\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"http:\/\/merter.nl\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"http:\/\/merter.nl\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/merter.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4881"}],"version-history":[{"count":30,"href":"http:\/\/merter.nl\/index.php?rest_route=\/wp\/v2\/portfolio\/4881\/revisions"}],"predecessor-version":[{"id":5161,"href":"http:\/\/merter.nl\/index.php?rest_route=\/wp\/v2\/portfolio\/4881\/revisions\/5161"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/merter.nl\/index.php?rest_route=\/wp\/v2\/media\/4892"}],"wp:attachment":[{"href":"http:\/\/merter.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4881"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/merter.nl\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}