{"id":4381,"date":"2022-01-07T09:30:16","date_gmt":"2022-01-07T09:30:16","guid":{"rendered":"http:\/\/merter.nl\/?post_type=portfolio&#038;p=4381"},"modified":"2024-02-16T16:44:17","modified_gmt":"2024-02-16T16:44:17","slug":"adidas-rugby-world-cup","status":"publish","type":"portfolio","link":"https:\/\/merter.nl\/?portfolio=adidas-rugby-world-cup","title":{"rendered":"Rugby World Cup"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1658324999705{padding-top: 8vh !important;padding-bottom: 8vh !important;}&#8221;][vc_column css=&#8221;.vc_custom_1656626123370{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;]\t<div id=\"thb-image-69fb342c5849c\" class=\"caption-style1 animation fade-in alignleft full  thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/merter.nl\/wp-content\/uploads\/2022\/07\/100-header-img.gif\" class=\"thb_image retina_size  thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"Adidas Rugby World Cup - Merter Inci Creative digital design concept art direction\" title=\"Adidas Rugby World Cup - Merter Inci Creative digital design concept art direction\" data-src=\"https:\/\/merter.nl\/wp-content\/uploads\/2022\/07\/100-header-img.gif\" data-sizes=\"auto\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1473585375738{padding-top: 7vh !important;padding-bottom: 7vh !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243; animation=&#8221;animation right-to-left&#8221;][vc_column_text]<span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Unpredictability ignites creativity, what makes rugby creative, in other words: the All Blacks are also creators&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:897,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0}\">Unpredictability ignites creativity, what makes rugby creative, in other words: the All Blacks are also creators<\/span>[\/vc_column_text][vc_empty_space mobile_height=&#8221;10&#8243; height=&#8221;80&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;2\/3&#8243;]\t<div id=\"thb-image-69fb342c59bf0\" class=\"caption-style1 animation left-to-right alignleft full  thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/merter.nl\/wp-content\/uploads\/2022\/07\/201-image.jpg\" class=\"thb_image   thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"Adidas Rugby World Cup - Merter Inci Creative digital design concept art direction\" title=\"Adidas Rugby World Cup - Merter Inci Creative digital design concept art direction\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" data-src=\"https:\/\/merter.nl\/wp-content\/uploads\/2022\/07\/201-image.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/merter.nl\/wp-content\/uploads\/2022\/07\/201-image.jpg 1920w, https:\/\/merter.nl\/wp-content\/uploads\/2022\/07\/201-image-1024x576.jpg 1024w, https:\/\/merter.nl\/wp-content\/uploads\/2022\/07\/201-image-768x432.jpg 768w, https:\/\/merter.nl\/wp-content\/uploads\/2022\/07\/201-image-1536x864.jpg 1536w, https:\/\/merter.nl\/wp-content\/uploads\/2022\/07\/201-image-1600x900.jpg 1600w, https:\/\/merter.nl\/wp-content\/uploads\/2022\/07\/201-image-640x360.jpg 640w, https:\/\/merter.nl\/wp-content\/uploads\/2022\/07\/201-image-20x11.jpg 20w, https:\/\/merter.nl\/wp-content\/uploads\/2022\/07\/201-image-320x180.jpg 320w, https:\/\/merter.nl\/wp-content\/uploads\/2022\/07\/201-image-1280x720.jpg 1280w\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=&#8221;50&#8243; height=&#8221;160&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][vc_column_text]<span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;By uniting adidas, All Blacks and visual artists a chemical reaction is created, and the unexpected arises. This is the sweet spot that will make this campaign unique and express the presence of adidas.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:897,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0}\">By uniting adidas, All Blacks and visual artists a chemical reaction is created, and the unexpected arises. This is the sweet spot that will make this campaign unique and express the presence of adidas.<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;3\/6&#8243;][vc_empty_space mobile_height=&#8221;30&#8243; height=&#8221;160&#8243;]\t<div id=\"thb-image-69fb342c5b91a\" class=\"caption-style1 animation left-to-right alignleft full  thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/merter.nl\/wp-content\/uploads\/2022\/07\/200-image.jpg\" class=\"thb_image   thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"Adidas Rugby World Cup - Merter Inci Creative digital design concept art direction\" title=\"Adidas Rugby World Cup - Merter Inci Creative digital design concept art direction\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" data-src=\"https:\/\/merter.nl\/wp-content\/uploads\/2022\/07\/200-image.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/merter.nl\/wp-content\/uploads\/2022\/07\/200-image.jpg 1920w, https:\/\/merter.nl\/wp-content\/uploads\/2022\/07\/200-image-1024x576.jpg 1024w, https:\/\/merter.nl\/wp-content\/uploads\/2022\/07\/200-image-768x432.jpg 768w, https:\/\/merter.nl\/wp-content\/uploads\/2022\/07\/200-image-1536x864.jpg 1536w, https:\/\/merter.nl\/wp-content\/uploads\/2022\/07\/200-image-1600x900.jpg 1600w, https:\/\/merter.nl\/wp-content\/uploads\/2022\/07\/200-image-640x360.jpg 640w, https:\/\/merter.nl\/wp-content\/uploads\/2022\/07\/200-image-20x11.jpg 20w, https:\/\/merter.nl\/wp-content\/uploads\/2022\/07\/200-image-320x180.jpg 320w, https:\/\/merter.nl\/wp-content\/uploads\/2022\/07\/200-image-1280x720.jpg 1280w\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_empty_space mobile_height=&#8221;50&#8243; height=&#8221;160&#8243;]\t<div id=\"thb-image-69fb342c5c556\" class=\"caption-style1 animation left-to-right alignleft full  thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/merter.nl\/wp-content\/uploads\/2022\/07\/300-wireframe-concept.gif\" class=\"thb_image   thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"Adidas Rugby World Cup - Merter Inci Creative digital design concept art direction\" title=\"Adidas Rugby World Cup - Merter Inci Creative digital design concept art direction\" data-src=\"https:\/\/merter.nl\/wp-content\/uploads\/2022\/07\/300-wireframe-concept.gif\" data-sizes=\"auto\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=&#8221;50&#8243; height=&#8221;80&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1658325028150{padding-top: 7vh !important;padding-bottom: 7vh !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243; animation=&#8221;animation right-to-left&#8221;][vc_column_text]<span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Japanese visual artist have been asked to create creations that incorporate the All Blacks athletes. Japan will be filled with these amazing creations. Because of the surprising combination these creations will cover the Digital and Social Networks.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:897,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0}\">Japanese visual artist have been asked to create creations that incorporate the All Blacks athletes. Japan will be filled with these amazing creations. Because of the surprising combination these creations will cover the Digital and Social Networks.<\/span>[\/vc_column_text][vc_empty_space mobile_height=&#8221;10&#8243; height=&#8221;80&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1656626730805{padding-right: 32px !important;}&#8221;]\t<div id=\"thb-image-69fb342c5cc18\" class=\"caption-style1 animation left-to-right alignleft full  thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/merter.nl\/wp-content\/uploads\/2022\/07\/400-home.gif\" class=\"thb_image   thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"Adidas Rugby World Cup - Merter Inci Creative digital design concept art direction\" title=\"Adidas Rugby World Cup - Merter Inci Creative digital design concept art direction\" data-src=\"https:\/\/merter.nl\/wp-content\/uploads\/2022\/07\/400-home.gif\" data-sizes=\"auto\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1656625442021{padding-right: 32px !important;padding-left: 32px !important;}&#8221;][vc_empty_space mobile_height=&#8221;30&#8243; height=&#8221;640&#8243;]\t<div id=\"thb-image-69fb342c5d261\" class=\"caption-style1 animation left-to-right alignleft full  thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/merter.nl\/wp-content\/uploads\/2022\/07\/401-home.gif\" class=\"thb_image   thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"Adidas Rugby World Cup - Merter Inci Creative digital design concept art direction\" title=\"Adidas Rugby World Cup - Merter Inci Creative digital design concept art direction\" data-src=\"https:\/\/merter.nl\/wp-content\/uploads\/2022\/07\/401-home.gif\" data-sizes=\"auto\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1656626730805{padding-right: 32px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1656625442021{padding-right: 32px !important;padding-left: 32px !important;}&#8221;][vc_empty_space mobile_height=&#8221;30&#8243; height=&#8221;160&#8243;]\t<div id=\"thb-image-69fb342c5d84f\" class=\"caption-style1 animation left-to-right alignleft full  thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"450\" src=\"https:\/\/merter.nl\/wp-content\/uploads\/2022\/07\/402-home.gif\" class=\"thb_image   thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"Adidas Rugby World Cup - Merter Inci Creative digital design concept art direction\" title=\"Adidas Rugby World Cup - Merter Inci Creative digital design concept art direction\" data-src=\"https:\/\/merter.nl\/wp-content\/uploads\/2022\/07\/402-home.gif\" data-sizes=\"auto\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_empty_space mobile_height=&#8221;20&#8243; height=&#8221;160&#8243;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Be the most socially talked about the brand during the Rugby World Cup in Japan by utilising adidas&#8217; rugby team: The All Blacks<\/p>\n","protected":false},"author":1,"featured_media":4395,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-4381","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-creative","portfolio-category-design","portfolio-category-social"],"_links":{"self":[{"href":"https:\/\/merter.nl\/index.php?rest_route=\/wp\/v2\/portfolio\/4381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/merter.nl\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/merter.nl\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/merter.nl\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/merter.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4381"}],"version-history":[{"count":21,"href":"https:\/\/merter.nl\/index.php?rest_route=\/wp\/v2\/portfolio\/4381\/revisions"}],"predecessor-version":[{"id":5058,"href":"https:\/\/merter.nl\/index.php?rest_route=\/wp\/v2\/portfolio\/4381\/revisions\/5058"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/merter.nl\/index.php?rest_route=\/wp\/v2\/media\/4395"}],"wp:attachment":[{"href":"https:\/\/merter.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4381"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/merter.nl\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}