{"id":4505,"date":"2023-01-01T11:55:41","date_gmt":"2023-01-01T11:55:41","guid":{"rendered":"http:\/\/merter.nl\/?post_type=portfolio&p=4505"},"modified":"2023-04-17T19:50:59","modified_gmt":"2023-04-17T19:50:59","slug":"adidas-supernova","status":"publish","type":"portfolio","link":"https:\/\/merter.nl\/?portfolio=adidas-supernova","title":{"rendered":"Supernova"},"content":{"rendered":"
[vc_row thb_row_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1658322333209{padding-top: 8vh !important;padding-bottom: 0px !important;}”][vc_column css=”.vc_custom_1656678507079{padding-top: 0px !important;padding-bottom: 0px !important;}”]\t
\n\t\t\t
\n\t\t\t\"Adidas\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1656678502295{padding-top: 0px !important;padding-bottom: 7vh !important;}”][vc_column width=”1\/3″][\/vc_column][vc_column width=”1\/3″ animation=”animation right-to-left”][vc_empty_space mobile_height=”50″ height=”160″][vc_column_text]Elevate our adidas runners community to create authentic peer-to-peer ugc & reviews.<\/p>\n

With exclusive experiences make our runners feel special and valued. the consumer will trust authentic feedback from peers within the community.[\/vc_column_text][vc_empty_space mobile_height=”1″ height=”80″][\/vc_column][vc_column width=”1\/3″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/2″ css=”.vc_custom_1656930232688{padding-right: 80px !important;}”][vc_empty_space mobile_height=”1″ height=”320″]\t

\n\t\t\t
\n\t\t\t\"Adidas\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”30″ height=”160″][vc_column_text css=”.vc_custom_1658179129770{padding-right: 0px !important;padding-left: 0px !important;}”]We identified members of our adidas runners community as well as running ambassadors and provided them the chance to be the first to try the new Supernova shoe. these runners will then be driven to leave a product review on the supernova PDP as well as UGC that will be elevated on top also within the CRM.<\/p>\n

Testers will be asked to explore all that supernova has to offer, all the while sharing their experience.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1656930241948{padding-left: 80px !important;}”]\t

\n\t\t\t
\n\t\t\t\"Adidas\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space mobile_height=”50″ height=”160″]\t
\n\t\t\t
\n\t\t\t\"Adidas\n\t\t<\/div>\n\t\t\t\t\t
\n\t\t\n
*This is FPO<\/em><\/h6>\n\t\t<\/div>\n\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1658322218402{padding-top: 8vh !important;padding-bottom: 0px !important;}”][vc_column width=”1\/6″ css=”.vc_custom_1656678507079{padding-top: 0px !important;padding-bottom: 0px !important;}”][\/vc_column][vc_column width=”2\/3″]\t
\n\t\t\t
\n\t\t\t\"Adidas\n\t\t<\/div>\n\t\t\t\t\t
\n\t\t\n
*This is FPO<\/em><\/h6>\n\t\t<\/div>\n\t\t\t<\/div>\n\t[\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column][vc_empty_space height=”160″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”3\/6″ css=”.vc_custom_1656626730805{padding-right: 32px !important;}”]\t
\n\t\t\t
\n\t\t\t\"Adidas\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=”1\/6″ css=”.vc_custom_1656625442021{padding-right: 32px !important;padding-left: 32px !important;}”][\/vc_column][vc_column width=”1\/6″][vc_empty_space mobile_height=”1″ height=”160″][vc_column_text]Reward Supernova consumers with a running starter\u2019s pack, helping them find their stride and feel comfortable in their progress.\u00a0With this, we give our valued consumers everything needed to get started and reach their goals.<\/p>\n

Via Gift With Purchase we \u2018gift\u2019 our runners with this pack which is designed for runners of all abilities, mostly for starters.<\/p>\n

It will include:<\/p>\n

    \n
  • Running guide<\/li>\n
  • Supernova playlist<\/li>\n
  • 3 month free premium running app membership<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column width=”1\/4″ css=”.vc_custom_1656626730805{padding-right: 32px !important;}”][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1656625442021{padding-right: 32px !important;padding-left: 32px !important;}”][vc_empty_space mobile_height=”10″ height=”160″]\t
    \n\t\t\t
    \n\t\t\t\"Adidas\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=”1\/4″][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column][vc_empty_space height=”160″][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

    Through the campaign for the new Supernova, our running franchise that speaks comfort, we want to create communication that not only presents the product
    \nbenefit, but also creates a cultural shift of perspective.<\/p>\n","protected":false},"author":1,"featured_media":4507,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-4505","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-creative","portfolio-category-design","portfolio-category-motion"],"_links":{"self":[{"href":"https:\/\/merter.nl\/index.php?rest_route=\/wp\/v2\/portfolio\/4505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/merter.nl\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/merter.nl\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/merter.nl\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/merter.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4505"}],"version-history":[{"count":65,"href":"https:\/\/merter.nl\/index.php?rest_route=\/wp\/v2\/portfolio\/4505\/revisions"}],"predecessor-version":[{"id":5062,"href":"https:\/\/merter.nl\/index.php?rest_route=\/wp\/v2\/portfolio\/4505\/revisions\/5062"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/merter.nl\/index.php?rest_route=\/wp\/v2\/media\/4507"}],"wp:attachment":[{"href":"https:\/\/merter.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4505"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/merter.nl\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}