{"id":5222,"date":"2024-02-16T20:54:38","date_gmt":"2024-02-16T20:54:38","guid":{"rendered":"http:\/\/merter.nl\/?post_type=portfolio&p=5222"},"modified":"2024-02-16T20:54:38","modified_gmt":"2024-02-16T20:54:38","slug":"tiktok-sign-dance","status":"publish","type":"portfolio","link":"https:\/\/merter.nl\/?portfolio=tiktok-sign-dance","title":{"rendered":"TikTok Sign Dance"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom”][vc_column css=”.vc_custom_1656626123370{padding-top: 0px !important;padding-bottom: 0px !important;}”]\t
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\n\t\t\t\"T-Mobile\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1473585375738{padding-top: 7vh !important;padding-bottom: 7vh !important;}”][vc_column width=”1\/3″][\/vc_column][vc_column width=”1\/3″ animation=”animation right-to-left”][vc_column_text]In the Netherlands, there are over 1.5 million deaf and hard-of-hearing people. Until 1980, their language, Dutch Sign Language (NGT), was prohibited. The government encouraged deaf people to adapt to the hearing society and learn to lip-read.[\/vc_column_text][vc_empty_space mobile_height=”20″ height=”80″][\/vc_column][vc_column width=”1\/3″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”2\/3″][vc_video link=”https:\/\/www.youtube.com\/watch?v=fcBViiNP2s4″][vc_empty_space mobile_height=”30″ height=”320″][\/vc_column][vc_column width=”1\/3″][vc_column_text]We know that TikTok users crave authenticity and have zero patience for intrusive brand messages. To catch their eye, we decided to form alliances with creators they genuinely want to see.<\/p>\n

We collected a crew that could authentically communicate our message:<\/p>\n

Court; a young performer who is deaf and sign danced\u2019 at the Eurovision song contest. He doesn\u2019t have a big following on social media yet, but he\u2019s a celebrity in the deaf community.<\/p>\n

Sor; an award-winning artist who is hard-of-hearing.<\/p>\n

Sigourney K; a skilled singer and dancer.[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″ css=”.vc_custom_1656626730805{padding-right: 32px !important;}”]\t

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