![boost-particles-header Adidas Ultraboost Light Mohammed Salah - Merter Inci Creative digital design concept art direction](http://merter.nl/wp-content/uploads/2023/03/boost-particles-header.gif)
Deliver an integrated, premium digital experience that educates runners on the USPs of the new Ultraboost Light, encourages customer purchase and engages adiClub members With activations that excite.
![s_insta-add Adidas Ultraboost Light Mohammed Salah - Merter Inci Creative digital design concept art direction](http://merter.nl/wp-content/uploads/2023/03/s_insta-add.jpg)
![s_app-radar Adidas Ultraboost Light Mohammed Salah - Merter Inci Creative digital design concept art direction](http://merter.nl/wp-content/uploads/2023/03/s_app-radar.jpg)
![s_app-confirm Adidas Ultraboost Light Mohammed Salah - Merter Inci Creative digital design concept art direction](http://merter.nl/wp-content/uploads/2023/03/s_app-confirm.jpg)
Solution: A large-scale digital and membership Ultraboost Light calendar of content featuring custom-made digital assets and bespoke membership activations that allowed members to win a pair of Ultraboost Lights worn and signed by Mo Salah (plus much more).
Securing member activation specific content on shoot with high-profile talent like Mo Salah, delivering fully integrated brand x category campaigns and already achieving 137,000 sign-ups on our pre-campaign membership rattle
![salah-atmosphere Adidas Ultraboost Light Mohammed Salah - Merter Inci Creative digital design concept art direction](http://merter.nl/wp-content/uploads/2023/03/salah-atmosphere.gif)
![boost-particles-atmosphere Adidas Ultraboost Light Mohammed Salah - Merter Inci Creative digital design concept art direction](http://merter.nl/wp-content/uploads/2023/03/boost-particles-atmosphere.gif)