Adidas Ultraboost Light Mohammed Salah - Merter Inci Creative digital design concept art direction

Ultraboost Light ft. Mo Salah


One lucky member can win a signed pair of UB Lights by Mo Salah – the same shoes he wore on shoot. All members need to do is spot the second Mo features in the campaign video wearing his UB Lights. Enter the correct timestamp in the raffle experience to go in the draw to win.

Client: adidas
Date: 7 February 2023
Services: Creative, Social, Membership

Deliver an integrated, premium digital experience that educates runners on the USPs of the new Ultraboost Light, encourages customer purchase and engages adiClub members With activations that excite.

Solution: A large-scale digital and membership Ultraboost Light calendar of content featuring custom-made digital assets and bespoke membership activations that allowed members to win a pair of Ultraboost Lights worn and signed by Mo Salah (plus much more).

Securing member activation specific content on shoot with high-profile talent like Mo Salah, delivering fully integrated brand x category campaigns and already achieving 137,000 sign-ups on our pre-campaign membership rattle