Deliver an integrated, premium digital experience that educates runners on the USPs of the new Ultraboost Light, encourages customer purchase and engages adiClub members With activations that excite.
Solution: A large-scale digital and membership Ultraboost Light calendar of content featuring custom-made digital assets and bespoke membership activations that allowed members to win a pair of Ultraboost Lights worn and signed by Mo Salah (plus much more).
Securing member activation specific content on shoot with high-profile talent like Mo Salah, delivering fully integrated brand x category campaigns and already achieving 137,000 sign-ups on our pre-campaign membership rattle
