Adidas 4DFWD - Merter Inci Creative digital design concept art direction

Forward motion by 4DFWD

4DFWD, designed to move you forward

We all crave progress. The need to go further than we’ve been before. From 5K to 10K. From the Moon to Mars. Further pushes us constantly, on our own personal journey. So adidas set out on a journey and made up 5 million lattices. To land that one bowtie with only one way to go: forward.

Client: adidas
Date: 1 May 2021
Services: Digital Creative & Lead Design (digital assets)

Regardless of level or experience, runners often feel stuck, strugles to progress. Both physical as well mentally they need that extra push forward. Therefore everything within this campagne is designed to give them the feeling of moving forward.