Adidas Faster Than - Merter Inci Creative digital design concept art direction

Faster Than

FAST IS FOR EVERYONE, IT’S A PERSONAL FEELING.

We’re reframing fast as something bigger than speed, times and P.B.’s. Fast is way more than that.

Client: adidas
Date: 17 April 2020
Services: Lead Digital Design

A personal feeling that gives you an inner confidence and a mindset to drive you forward in your game, life, world.

Inspired by the ultimate transformation of a person through running. We redesigned the whole ecosystem.