Unpredictability ignites creativity, what makes rugby creative, in other words: the All Blacks are also creators
By uniting adidas, All Blacks and visual artists a chemical reaction is created, and the unexpected arises. This is the sweet spot that will make this campaign unique and express the presence of adidas.
Japanese visual artist have been asked to create creations that incorporate the All Blacks athletes. Japan will be filled with these amazing creations. Because of the surprising combination these creations will cover the Digital and Social Networks.